Top 2023 TikTok Beauty Trends & Products

2023 was all about clean girl no makeup looks and laminating techniques. One standout product was the Super Goop sunscreen, which became popular for its dewy glow and smooth application. 🌞

The e.l.f Power Grip Primer went mega-viral, known for its extreme stickiness that can hold objects to your face. This primer was a key part of the preppy beauty routine this year. 🛠️

Another trending product was the Lan Lip Sleeping Mask, which provided a plumping effect and made lips look like they had filler. This was a big hit on TikTok, alongside the Drunk Elephant Bronzy Drops for achieving a sun-kissed look without sun damage. 💄