Luxury vs Drugstore Makeup: Where Does the Cost Go?

In this video, we deep dive into the world of luxury makeup to uncover where the costs are truly going. We compare luxury and drugstore makeup side-by-side to show you where your money is being spent. 💸

We explore the manufacturing process and packaging of makeup products, revealing the true factors that drive up prices. Is luxury makeup really worth the extra cost? 🤔

The beauty industry is divided into three categories: luxury, prestige, and mass. We break down the differences between these categories and why prestige brands are seeing a surge in sales despite economic challenges. 📈