Kim Kardashian's SKKN: The Messy Rebrand of kkw Beauty

Kim Kardashian's kkw Beauty was her first solo venture in the cosmetics industry, making a significant impact despite its short lifespan. The brand was known for its cream contour and highlight kits, which were quite popular among fans and beauty enthusiasts. 💄

The rebranding of kkw Beauty under her existing skincare line, SKKN, has been met with mixed reactions. Many are questioning the logic behind this move, especially given the messy history of her previous ventures in the beauty space. 🤔

The Kardashian sisters' early foray into the cosmetics market with Chroma Beauty faced numerous legal challenges, including a trademark dispute that forced them to rebrand as Kardashian Beauty. Despite these hurdles, they managed to achieve some success, including winning an award for their hair tools. 💇‍♀️