The TikTok drama surrounding Indie anime makeup brands has escalated with accusations of copying and duplication. Eva from Yva Expressions claims that multiple brands have ripped off their products, from product designs to website layouts.
Eva highlights specific instances where product concepts were allegedly copied, such as the Senpai blush palette. Despite minor differences in color story, the overall concept and packaging are strikingly similar, leading to accusations of theft.
The drama raises questions about originality in the Indie makeup industry. With so many brands operating in the same niche, it's becoming increasingly difficult to maintain unique product identities without facing accusations of copying. 馃